Programmes
Stay in touch with your customers.
Staying in touch with your customers is essential for building strong relationships and promoting loyalty. Regular communication strengthens customer engagement and helps you understand their wants and needs. So you can keep improving your offering and keep responding to what is really important to your customers.
A programme for every customer
Spectacle wearers
It is important to regularly inform customers of the importance of eye care and the checking of their vision. By providing updates on new collections, special offers, and timely replacement of glasses, you ensure customers not only remain satisfied, but also return for their next purchase.
Contact lens wearers
Contact wearers choose contacts that are comfortable and hygienic. It is essential to regularly remind customers of the importance of six-monthly check-ups and contact lens checks. By timely triggering with offers, such as discounts on subscriptions or an extra pair of glasses in addition to their contacts, they remain loyal to your store. This way, you reduce the likelihood of them purchasing their contact lenses elsewhere or online.
Inactive customers
Inactive customers are triggered by new product ranges, and activated with special offers. If you do nothing, you will lose these customers, so it is crucial to stop them jumping ship. That is why we have the reactivation programme: we need to wake them up, remind them why they chose you in the first place, and get them engaged again with face-to-face communication and exclusive deals.
Children
Together with their parents, children choose fun, comfortable glasses that are both appealing and functional. Offering incentives for children – such as gifts – and regular eye tests, keeps them enthusiastic and engaged.
Audiology customers
We encourage customers to remain engaged with maintenance services, upgrade offers, and exclusive previews. Customers retain optimal hearing with the special Hearing Programme. Stay in touch by inviting them for a free hearing test and check-up every year.
New customers
Our Prospect programme will get new customers through your door every month. This way, you don’t get 100 new customers in your store at the same time, but spread out over the year. In our experience, you have to approach a new customer at least 16 times before they really notice you. That is why we write to every new customer at least 3 times a year. This is how we remain top of mind and ensure steady growth of your customer base.
- Without obligation
- Tailor-made advice
We are ready to see things through your eyes! We will contact you within 2 working days.
What else we do for you
Promotional campaigns
Targeted campaigns to attract new customers to your store and boost sales.
Annual marketing plan
Everything under one roof: outsource a year of carefree marketing while your business grows. Sounds good, huh? Well, it is!
Event marketing
Create unforgettable experiences and put yourself in the spotlight with our event marketing solutions. Let us take care of the organisation, so you can focus on developing valuable customer relationships.
Marketing by post
“Is there still any point?” Certainly! What's more, you often only need to sell a few extra pairs of glasses to cover your costs!
Online marketing
Minimum effort, maximum output. We like that. Maximise your online impact and reach your target group effectively.
